What does a band sound like who in the same month they are the darlings of the Wave Gotik Treffen festival, they feature high up in the HMV metal chart and the Amazon post grunge chart, they are play listed and 'A' listed on American college radio, they litter the front cover of every alt rock magazine in Germany and they tour Europe with industrial/metal stalwarts Prong? Neither covering all bases nor falling between two stools, Die So Fluid rip out and display the raw soul that is at the common core of all these musical styles. Put simply - they rock. And in 2010 they released probably the greatest rock record since Nirvana's Nevermind.
The World Is Too Big For One Lifetime, Die So Fluid's third studio Album is their first recorded in a traditional album session manner and consequently represents a big step forward in sound and performance. More than on previous albums the songs' themes are drawn under the title's umbrella whilst a perfect storm of genre defying rawk 'n' roll batters the canopy. The breadth goes from torch song "Themis" to blowtorch song "How Vampires kiss". And the hooks are swifter than ever as in the single "Mercury" and pivotal album track "Raven" - already a live favorite.
Die So Fluid have existed for over a decade as outsiders and mavericks because they just do what the fuck they want. Judging by how the world has turned to them in recent years this is no longer a selfish strategy.
Alt-Fest will no doubt offer the best atmosphere to witness this dark hearted powertrio fluidly combine the muscle of metal, the angular cheekbones of post-punk and the bittersweet heart of grunge!